When it comes to identifying your business

When it comes to identifying your business

When it comes to identifying your business, the first thing probably is your brand logo the consumer will think of. Sometimes a logo’s hues are part of what makes it so recognisable. While designing the brand logo, your primary concern should be the message behind the logo. According to research, people make a judgment about a brand in less than 90 seconds.

 

Choosing a colour combination for your brand is one of the most impactful things you can make for brand development. The right colour combination helps you to highlight the business strength and attract the targeted customers, but a wrong choice can have the reverse effect.

#Colour emotion guide, the colours used in the logo can evoke certain emotions in the viewer. The science behind the colour processing is very powerful and completely underexploited. This could be a gateway into understanding the neural properties of emotion. Have a look what each colour says to your customers:

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