If a font is just a font then why is it important to get it right?

If a font is just a font then why is it important to get it right?

If a font is just a font then why is it important to get it right? How can a small thing be such a big discussion point? A font of the logo not only increase the legibility but also represents the business type in the first look. How you represent your brand will determine the successfulness in future. The font’s impact on logo will determine if it will outshine others or not.

#Typography, there are many classifications. The process of choosing and using the fonts can seem difficult. If you felt little lost when it comes to font, then the following different font categories help you to choose the right one:

 

Typography, there are many classifications. The process of choosing and using the fonts can seem difficult. If you felt little lost when it comes to font, then the following different font categories help you to choose the right one:

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