Do you like Cheese Whiz? Spray tan? Fake eyelashes? That’s what is Lorem Ipsum to many—it rubs them the wrong way, all the way. It’s unreal, uncanny, makes you wonder if something is wrong, it seems to seek your attention for all the wrong reasons. Usually, we prefer the real thing, wine without sulfur based […]
If a font is just a font then why is it important to get it right?
If a font is just a font then why is it important to get it right? How can a small thing be such a big discussion point? A font of the logo not only increase the legibility but also represents the business type in the first look. How you represent your brand will determine the […]
When it comes to identifying your business
When it comes to identifying your business, the first thing probably is your brand logo the consumer will think of. Sometimes a logo’s hues are part of what makes it so recognisable. While designing the brand logo, your primary concern should be the message behind the logo. According to research, people make a judgment about […]